Increase Your Sales and Customer Happiness

Increase Your Sales and Customer Happiness

10:00 -16:30
TrainerAri Björkqvist 

WhereOriginal Sokos Hotel Viru


Summary of the course 
The aim of the course is to give the participant tools for successful sales activity and customer orientation + increased profits in the hospitality sector. 
We will learn systematic ways of carrying out sales and customer orientation in everyday situations. 
The course will contain team and individual practice sessions, learning from the instructor and from each other. 

The course teaching method is participative and engaging.
Short pre-assignment to be returned to the trainer prior the course (ca 30-45 minutes of you work time)


Course contents

  • sales and customer behavior
  • team practices and joint discussions
  • short pre-assignment 
  • building a tailored sales activity model for one´s own business​


Learning outcome of the course for the participant:
Upon participating the course the hospitality professional

  • understands the fundamentals of customer behavior,
  • is able to carry out systematic sales and customer activity and to create business-specific models for increasing profits;
  • is able to carry out successful sales in phone and face-to-face in various situations;
  • is able to increase profits with customer-oriented offers and bids;
  • is able to develop his/her team for carrying out customer conversations bringing in extra revenue.


Participants expected to attend:
Middle and senior management in hospitality businesses, restaurant and hotel managers, sales and marketing managers.


Schedule of the day

09:30 – 10:00 Registration and morning coffee
10:00 – 10:30 Introduction
10:30 – 12:00 Session 1 
12:00 – 12:45 Lunch 
12:45 – 14:15 Session 2
14:15 – 14:30 Coffee Break 
14:30 – 16:00  Session 3
16:00 - 16:30 Wrap up!


Ari Björkqvist is an all-encompassing hotel professional. Hotels were Ari's first career choice and throughout his 23 years within the profession, Ari has experienced every aspect of the hotel business from reception to the running of entire hotel chains as a CEO in Finland, the Baltic States and Russia. Ari’s active engagement in managing sales, marketing teams and carrying out global sales activities has meant he has gained a unique insight into the world of hotels. After Ari’s thriving hotel career, academia became his passion. Secondary but equal in importance, Ari was Program Director, Dean, and Head of Campus at Haaga-Helia University of Applied Sciences on its Haaga Hospitality campus for 16 years.
Throughout this period, he was also engaged in coaching hospitality companies in fields of revenue management, marketing & sales, and concept development. At Haaga campus, he founded an  elite student club, Haaga Future Leaders Club, which trained top talents for the hospitality business. During his years at Haaga, Ari was engaged in major projects, such as The Finnish Hotel of Tomorrow and the Meeting Business of Tomorrow, that involved major companies. Ari is active on various international hospitality arenas, always searching for new concepts and emerging trends. Ari’s third career started just a few weeks ago, as he was appointed Project Director of HaagaHelia, Baltic Hospitality Management School, the new innovative and future-oriented private hotel management school to be opened in Tallinn in 2019. Ari is an enthusiastic, though somewhat untalented golfer, a great fan of good food and excellent wines. He loves anything with an engine, and drives his Porsche on racetracks whenever possible.

189 EUR + VAT
169 EUR + VAT
(Hospitality Insiders Club Members)

Customer promise - if you dont find the training useful for you, you can claim your money back after participating and by giving us sincere feedback. 

(Deadline for registration is 23.10.18)